Outcome

The initial expected outcome was creating wireframes. I exceed this expectation by designing high-fidelity prototypes. I also created custom navigation for the app, which led to the inclusion to of 2 new UI components to the team's design system.

Due to an NDA, I can only share my work over a video call. Please reach out to know more.

Due to an NDA, I can only share my work over a video call. Please reach out to know more.

Challenges

CM is a technically complex desktop-only B2B product. Transferring functionalities from desktop to mobile device can pose several challenges

  • Complex information architecture

  • Limited screen real estate

  • Non mobile design friendly components

About Campaign Manager 360

My goal was to provide on-the-go access to critical workflows that CM's users might need while away from their computers. CM helps advertisers manage $50B of digital campaigns, making it the number one ad server and management platform.

Google

Designing a companion mobile app for Google Campaign Manager 360

UX Design
Design System
Mobile

Process

Month 1 - Research

I had no idea about ad management before my internship. The first few weeks of learning about the product were overwhelming, but I was assured by my team that products like CM often take months to understand. It was crucial to learn about our users and their work to carve out the features and functionalities of the minimum viable product.

  • Understanding the advertising domain

  • Learning about users' goals, expectations, touch points and pain points

  • Product information architecture

Month 2 - Ideate UX Flows & Prototyping

Research brings clarity and makes a design process faster. I began the month with a blank Figma file and ended with completing 60% of the high fidelity prototype.

  • Creating user flows

  • Designing different modules of the app

  • Helped conduct a design sprint

My biggest hurdle was designing the in app navigation and designing nested components within a ad campaign (more info in my presentation).

  • Multiple iterations and UX reviews on navigation component

  • Creating custom UI components

Month 3 - Prototyping & Presentation Prep

I completed prototyping, and worked with the team to iterate through feedback.

  • Designing microinterations for the app

  • Preparing my internship presentation deck

  • Organised an introduction to UX event for non UX interns in my cohort

A loving reminder as you leave this page and venture into other bubbles of the internet: portfolios are a little similar to social media, and as a fellow late-night-portfolio-hopping-butterfly, I have found that it's beneficial to remind ourselves that every designer's journey is unique. Replace comparison with with self belief.

If you are curious about the Google UXD internship application process, check out my feature in the Not Just Pixel podcast by Guo Chen.

Made with love, figma and framer.

Made with love, figma and framer.

Google

Designing a companion mobile app for Google Campaign Manager 360

UX Design
Design System
Mobile

Due to an NDA, I can only share my work over a video call. Please reach out to know more.

Due to an NDA, I can only share my work over a video call. Please reach out to know more.

About Campaign Manager 360

My goal was to provide on-the-go access to critical workflows that CM's users might need while away from their computers. CM helps advertisers manage $50B of digital campaigns, making it the number one ad server and management platform.

Challenges

CM is a technically complex desktop-only B2B product. Transferring functionalities from desktop to mobile device can pose several challenges.

  • Complex information architecture

  • Limited screen real estate

  • Non mobile design friendly components

Outcome

The initial expected outcome was creating wireframes. I exceed this expectation by designing high-fidelity prototypes. I also created custom navigation for the app, which led to the inclusion to of 2 new UI components to the team's design system.

Process

Month 1 - Research

I had no idea about ad management before my internship. The first few weeks of learning about the product were overwhelming, but I was assured by my team that products like CM often take months to understand. It was crucial to learn about our users and their work to carve out the features and functionalities of the minimum viable product.

  • Understanding the advertising domain

  • Learning about users' goals, expectations, touch points and pain points

  • Product information architecture

Month 2 - Ideate UX Flows & Prototyping

Research brings clarity and makes a design process faster. I began the month with a blank Figma file and ended with completing 60% of the high fidelity prototype.

  • Creating user flows

  • Designing different modules of the app

  • Helped conduct a design sprint

My biggest hurdle was designing the in app navigation and designing nested components within a ad campaign (more info in my presentation).

  • Multiple iterations and UX reviews on navigation component

  • Creating custom UI components

Month 3 - Prototyping & Presentation Prep

I completed prototyping, and worked with the team to iterate through feedback.

  • Designing microinterations for the app

  • Preparing my internship presentation deck

  • Organised an introduction to UX event for non UX interns in my cohort

A loving reminder as you leave this page and venture into other bubbles of the internet: portfolios are a little similar to social media, and as a fellow late-night-portfolio-hopping-butterfly, I have found that it's beneficial to remind ourselves that every designer's journey is unique. Replace comparison with with self belief.

If you are curious about the Google UXD internship application process, check out my feature in the Not Just Pixel podcast by Guo Chen.

Made with love, figma and framer.