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Imagine you’re a doctor juggling patient care, medical research, and personal commitments. Now, add another layer: ensuring your credentials—medical degrees, board certifications, and state licenses—are always up to date. A lapse could mean penalties, job loss, or missing out on new opportunities.
Hospitals, on the other hand, operate on outdated systems. Some still rely on fax machines to verify credentials, making digital transfers difficult. This disconnect between medical professionals and hospital credentialing systems creates inefficiencies and risks.
Prior to my joining the team had already sunset an application because it was trying to solve too many problems at once. They needed a fresh start, a tighter scope and a fantastic user experience to win the confidence of investors and customers. I took the leap to work at Evercred because two things stood out:
I resonated with the founder, Dr. Leah Houston’s, passion for solving this problem.
Evercred was one of those rare solutions where AI wasn’t just a buzzword or a wrapper—it was necessary to solve a real human problem.
Revitalizing a startup is not just a UX problem; it was a system-wide challenge requiring a mix of product thinking, business alignment, and technical feasibility, I was excited about an opportunity like this.
Before addressing any UX work, I probed and asked questions about the company to put some guiderails in place. Here are some questions we discussed -
What do we not want to build? (Why did the app fail, what are our new constraints?)
What do we want to build? (What is our key USP? What is the value we provide? How do we best communicate that value?)
How does the company define product requirements?
How does the company define design, iteration, development and post development timelines?
How does the company test the product with users?
Document Scanning & Extraction
User uploads credentials in bulk to the credential wallet
The system scans and identifies the credentials
Credential Expiry Notifications
Sharing Credentials
Share selected credentials with organizations
Doctors often receive their credentials in various formats—PDFs, scanned images, or even printed certificates. The challenge? Extracting key details quickly without requiring them to manually enter data. I designed a scanning experience that instantly recognized and categorized document types, providing real-time feedback so users knew their uploads were clear and readable. No more blurry scans or missing information—just a frictionless way to get credentials into the system.
A credential wallet is only useful if it’s easy to navigate. Early research showed that medical professionals struggled with finding specific documents when they needed them. I reimagined storage with structured categorization, smart tagging, and an intuitive dashboard that made every credential easy to access. Whether a user needed to check an expiration date or pull up a board certification on short notice, everything was just a tap away.
No doctor wants to find out at the last minute that their license is about to expire. But with so many responsibilities, keeping track of every renewal deadline is nearly impossible. I designed proactive notifications that worked around their busy schedules—gently nudging them with reminders and even allowing them to sync deadlines with their calendars. Instead of scrambling at the last minute, users could renew with confidence and avoid unnecessary stress.
Credential verification is still a cumbersome process, with hospitals relying on outdated methods like fax or email attachments. I designed a streamlined sharing experience that put professionals in control—allowing them to set permissions, choose exactly what to share, and even set expiration dates for shared links. This not only reduced administrative overhead but also built trust by ensuring that sensitive information was shared securely.
This involved solving UX-adjacent problems, such as determining how to price the features effectively, securing buy-in from hospitals, and building trust while demonstrating value. These challenges required a deep understanding of both the business model and the healthcare ecosystem to ensure that the product not only met user needs but also aligned with industry expectations and fostered long-term adoption.
Pricing & Feature Bundling
User uploads credentials in bulk to the credential wallet
The system scans and identifies the credentials
Building Trust while Delivering Value
This problem started with deceiving easy task of designing the pricing page. In the process, we discovered some unanswered crucial questions. AI-driven automation made credential management easier, but how much would users be willing to pay for that convenience? I worked in collaboration with the CEO to help solve this problem. We did a lot of iterations and conversations with users. Some of the more product facing questions were - How do we bundle features? How do we set up pricing for features that will be released soon but haven't been deployed yet?
Medical professionals loved the idea of a credential wallet, but hospitals—the ones verifying these credentials—were stuck in outdated processes. Some still relied on fax machines, making them hesitant to adopt a fully digital solution. Instead of forcing change, we positioned Evercred as a bridge between their current workflows and a more efficient future. This shift in approach made adoption feel less like a disruption and more like a natural evolution.
When credentials are shared to hospitals, we debated putting a sign up wall before credential access or not. Our business goal was to show value in the quickest way possible, so putting a sign up wall was counter to the goal. After testing with potential users, and consulting with a cybersecurity engineer, we decided to add a sign up wall because trust in new users is as important as showing value.
Another important aspect of value when it comes to an AI product is designing for edge cases of when the model hallucinates, fails or takes too long.
Medical credentialing is high-stakes, outdated, and frustrating. By rethinking the credential lifecycle—from scanning and storage to proactive expiry alerts—I significantly reduced the friction medical professionals faced. What was once a chaotic, manual task became a seamless, intuitive flow.
I designed:
Instant scanning + extraction flows that turned PDFs and scans into structured, searchable records.
Smart categorization and tagging to help users locate credentials in seconds.
Proactive notifications that respected doctors’ time and prevented license lapses.
The result: a platform that felt less like a file cabinet and more like a trusted digital assistant.
Key Learnings
Design Begins With the Right Questions
Before sketching a single wireframe, I asked the hard questions: Why did the last product fail? What are our constraints? What value do we want to deliver? This early strategic work helped me guide the team toward focused, high-impact outcomes.
Empathy is a Business Advantage
Hospitals still use fax machines. Doctors are pressed for time. I designed every flow for real-world conditions—not ideal ones. That empathy translated to better adoption, stronger trust, and a more viable business.
Product Thinking Multiplies Design Impact
From bundling features for pricing tiers to defining system behaviors, my contributions weren’t limited to pixels. I helped align product, design, and business goals to ensure every interaction moved the company forward.