Designing a companion mobile app for Google Ads Campaign Manager 360
This page contains an overview of my work at Google. Due to an NDA, I can only share my work over a video call. To see my internship presentation, research and deliverables, please reach out to know more.
About Campaign Manager
CM manages ad campaigns
My goal was to provide on-the-go access to critical workflows that CM's users might need while away from their computers. CM helps advertisers manage $50B of digital campaigns, making it the number one ad server and management platform.
Challenges
Technically complex
CM is a technically complex desktop-only B2B product. Transferring functionalities from desktop to mobile device can pose several challenges such as complex information architecture, limited screen real estate and non-mobile friendly components
Outcomes
Exceeding expectations
The initial expected outcome was creating wireframes. I exceed this expectation by designing high-fidelity prototypes. I also created custom navigation for the app, which led to the inclusion to of 2 new UI components to the team's design system.
Process
Month One
Research
I had no idea about ad management before my internship. The first few weeks of learning about the product were overwhelming, but I was assured by my team that products like CM often take months to understand. It was crucial to learn about our users and their work to carve out the features and functionalities of the minimum viable product.
Understanding the advertising domain
Learning about users' goals, expectations, touch points and pain points
Product information architecture
My goal was to provide on-the-go access to critical workflows that CM's users might need while away from their computers. CM helps advertisers manage $50B of digital campaigns, making it the number one ad server and management platform.
About Campaign Manager
CM manages ad campaigns
Month Two
Ideation & Prototyping
Research brings clarity and makes a design process faster. I began the month with a blank Figma file and ended with completing 60% of the high fidelity prototype.
Creating user flows
Designing different modules of the app
Helped conduct a design sprint
My biggest hurdle was designing the in app navigation and designing nested components within a ad campaign (more info in my presentation).
Multiple iterations and UX reviews on navigation component
Creating custom UI components
Month Three
Prototyping & Presentation
I completed prototyping, and worked with the team to iterate through feedback.
Designing microinterations for the app
Preparing my internship presentation deck
Organised an introduction to UX event for non UX interns in my cohort
CM is a technically complex desktop-only B2B product. Transferring functionalities from desktop to mobile device can pose several challenges.
Complex information architecture
Limited screen real estate
Non mobile design friendly components
Challenges
Technically complex
The initial expected outcome was creating wireframes. I exceed this expectation by designing high-fidelity prototypes. I also created custom navigation for the app, which led to the inclusion to of 2 new UI components to the team's design system.
Exceeding expectations
Outcomes
took my intern hat around town
with my manager! :)
with my manager! :)
office terrace views
office terrace views
interns at brooklyn bridge
interns at brooklyn bridge
team design sprint
team design sprint
team design sprint
team design sprint
my fave office spot
my fave office spot
Month One
Research
I had no idea about ad management before my internship. The first few weeks of learning about the product were overwhelming, but I was assured by my team that products like CM often take months to understand. It was crucial to learn about our users and their work to carve out the features and functionalities of the minimum viable product.
Understanding the advertising domain
Learning about users' goals, expectations, touch points and pain points
Product information architecture
Month Two
Ideation & Prototyping
Research brings clarity and makes a design process faster. I began the month with a blank Figma file and ended with completing 60% of the high fidelity prototype.
Creating user flows
Designing different modules of the app
Helped conduct a design sprint
My biggest hurdle was designing the in app navigation and designing nested components within a ad campaign (more info in my presentation).
Multiple iterations and UX reviews on navigation component
Creating custom UI components
Month Three
Prototyping & Presentation
I completed prototyping, and worked with the team to iterate through feedback.
Designing microinterations for the app
Preparing my internship presentation deck
Organised an introduction to UX event for non UX interns in my cohort
The process
Designing a companion mobile app for Google Ads Campaign Manager 360
This page contains an overview of my work at Google. Due to an NDA, I can only share my work over a video call. To see my internship presentation, research and deliverables, please reach out to know more.