Role & Context
Designing a companion mobile app for Google Campaign Manager 360
UX Design
Design System
Mobile
I designed a companion mobile app for Campaign Manager 360 (CM). The goal was to provide on-the-go access to critical workflows that CM's users might need while away from their computers.
CM is a technically complex B2B product, whose usage is desktop only. My internship goal was to select the flows and features we wanted to bring to a mobile screen, and creating the final UI prototypes for the same. I exceeded the initial outcome expectation of MVP low fidelity prototype by creating a high fidelity prototype as well as creating 2 custom UI components for our design system.
About CM: CM helps advertisers manage $50B of digital campaigns, making it the number one ad server and management platform. It allows agencies and advertisers to manage their reservation ad campaigns and record measurements.
Role
UX Design Intern
Duration
May - Aug 2022
Team
Campaign Manager 360, Google Ads
Since my work was under an NDA, please feel free to reach out to me to know more!
Role & Context
Month 1 - Research
I had no idea about ad management before my internship. The first few weeks of learning about the product were overwhelming, but I was assured by my team that products like CM often take months to understand.
It was interesting to experience how research is such a natural extension of being a UX designer, even in the industry. It was crucial to learn about our users and their work to carve out the features and functionalities of the minimum viable product.
Month 2 - Ideate UX Flows & Prototpying
While I was only supposed to create low fidelity mockups, it was extremely easy to raise design fidelity of components that already existed in the design system. My biggest hurdle was designing the in app navigation and designing nested components within a ad campaign. This resulted in multiple rounds of rapid prototyping + feedback.
Month 3 - Prototyping & Presentation Prep
If you thought that was it, you are wrong because the single most important step of a design process is how you present and share your work, which brings me to my presentation. This was fun and rewarding because I got to weave a story about the app - comic book style! :)
A loving reminder as you leave this page and venture into other bubbles of the internet: portfolios are a little similar to social media, and as a fellow late-night-portfolio-hopping-butterfly, I have found that it's beneficial to remind ourselves that every designer's journey is unique. Replace comparison with with self belief.
If you are curious about the Google UXD internship application process, check out my feature in the Not Just Pixel podcast by Guo Chen.
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Designing a companion mobile app for Google Campaign Manager 360
UX Design
Design System
Mobile
Since my work was under an NDA, please feel free to reach out to me to know more!
Role & Context
I designed a companion mobile app for Campaign Manager 360 (CM). The goal was to provide on-the-go access to critical workflows that CM's users might need while away from their computers.
CM is a technically complex B2B product, whose usage is desktop only. My internship goal was to select the flows and features we wanted to bring to a mobile screen, and creating the final UI prototypes for the same. I exceeded the initial outcome expectation of MVP low fidelity prototype by creating a high fidelity prototype as well as creating 2 custom UI components for our design system.
About CM: CM helps advertisers manage $50B of digital campaigns, making it the number one ad server and management platform. It allows agencies and advertisers to manage their reservation ad campaigns and record measurements.
Role
UX Design Intern
Duration
May - Aug 2022
Team
Campaign Manager 360,
Google Ads
Process
Month 1 - Research
I had no idea about ad management before my internship. The first few weeks of learning about the product were overwhelming, but I was assured by my team that products like CM often take months to understand.
It was interesting to experience how research is such a natural extension of being a UX designer, even in the industry. It was crucial to learn about our users and their work to carve out the features and functionalities of the minimum viable product.
Month 2 - Ideate UX Flows & Prototpying
While I was only supposed to create low fidelity mockups, it was extremely easy to raise design fidelity of components that already existed in the design system. My biggest hurdle was designing the in app navigation and designing nested components within a ad campaign. This resulted in multiple rounds of rapid prototyping + feedback.
Month 3 - Prototyping & Presentation Prep
If you thought that was it, you are wrong because the single most important step of a design process is how you present and share your work, which brings me to my presentation. This was fun and rewarding because I got to weave a story about the app - comic book style! :)
A loving reminder as you leave this page and venture into other bubbles of the internet: portfolios are a little similar to social media, and as a fellow late-night-portfolio-hopping-butterfly, I have found that it's beneficial to remind ourselves that every designer's journey is unique. Replace comparison with with self belief.
If you are curious about the Google UXD internship application process, check out my feature in the Not Just Pixel podcast by Guo Chen.