Outcome
The initial expected outcome was creating wireframes. I exceed this expectation by designing high-fidelity prototypes. I also created custom navigation for the app, which led to the inclusion to of 2 new UI components to the team's design system.
Due to an NDA, I can only share my work over a video call. Please reach out to know more.
Due to an NDA, I can only share my work over a video call. Please reach out to know more.
Challenges
CM is a technically complex desktop-only B2B product. Transferring functionalities from desktop to mobile device can pose several challenges
Complex information architecture
Limited screen real estate
Non mobile design friendly components
About Campaign Manager 360
My goal was to provide on-the-go access to critical workflows that CM's users might need while away from their computers. CM helps advertisers manage $50B of digital campaigns, making it the number one ad server and management platform.
Designing a companion mobile app for Google Campaign Manager 360
UX Design
Design System
Mobile
Process
Month 1 - Research
I had no idea about ad management before my internship. The first few weeks of learning about the product were overwhelming, but I was assured by my team that products like CM often take months to understand. It was crucial to learn about our users and their work to carve out the features and functionalities of the minimum viable product.
Understanding the advertising domain
Learning about users' goals, expectations, touch points and pain points
Product information architecture
Month 2 - Ideate UX Flows & Prototyping
Research brings clarity and makes a design process faster. I began the month with a blank Figma file and ended with completing 60% of the high fidelity prototype.
Creating user flows
Designing different modules of the app
Helped conduct a design sprint
My biggest hurdle was designing the in app navigation and designing nested components within a ad campaign (more info in my presentation).
Multiple iterations and UX reviews on navigation component
Creating custom UI components
Month 3 - Prototyping & Presentation Prep
I completed prototyping, and worked with the team to iterate through feedback.
Designing microinterations for the app
Preparing my internship presentation deck
Organised an introduction to UX event for non UX interns in my cohort
A loving reminder as you leave this page and venture into other bubbles of the internet: portfolios are a little similar to social media, and as a fellow late-night-portfolio-hopping-butterfly, I have found that it's beneficial to remind ourselves that every designer's journey is unique. Replace comparison with with self belief.
If you are curious about the Google UXD internship application process, check out my feature in the Not Just Pixel podcast by Guo Chen.
back
back
menu
Designing a companion mobile app for Google Campaign Manager 360
UX Design
Design System
Mobile
Due to an NDA, I can only share my work over a video call. Please reach out to know more.
Due to an NDA, I can only share my work over a video call. Please reach out to know more.
About Campaign Manager 360
My goal was to provide on-the-go access to critical workflows that CM's users might need while away from their computers. CM helps advertisers manage $50B of digital campaigns, making it the number one ad server and management platform.
Challenges
CM is a technically complex desktop-only B2B product. Transferring functionalities from desktop to mobile device can pose several challenges.
Complex information architecture
Limited screen real estate
Non mobile design friendly components
Outcome
The initial expected outcome was creating wireframes. I exceed this expectation by designing high-fidelity prototypes. I also created custom navigation for the app, which led to the inclusion to of 2 new UI components to the team's design system.
Process
Month 1 - Research
I had no idea about ad management before my internship. The first few weeks of learning about the product were overwhelming, but I was assured by my team that products like CM often take months to understand. It was crucial to learn about our users and their work to carve out the features and functionalities of the minimum viable product.
Understanding the advertising domain
Learning about users' goals, expectations, touch points and pain points
Product information architecture
Month 2 - Ideate UX Flows & Prototyping
Research brings clarity and makes a design process faster. I began the month with a blank Figma file and ended with completing 60% of the high fidelity prototype.
Creating user flows
Designing different modules of the app
Helped conduct a design sprint
My biggest hurdle was designing the in app navigation and designing nested components within a ad campaign (more info in my presentation).
Multiple iterations and UX reviews on navigation component
Creating custom UI components
Month 3 - Prototyping & Presentation Prep
I completed prototyping, and worked with the team to iterate through feedback.
Designing microinterations for the app
Preparing my internship presentation deck
Organised an introduction to UX event for non UX interns in my cohort
A loving reminder as you leave this page and venture into other bubbles of the internet: portfolios are a little similar to social media, and as a fellow late-night-portfolio-hopping-butterfly, I have found that it's beneficial to remind ourselves that every designer's journey is unique. Replace comparison with with self belief.
If you are curious about the Google UXD internship application process, check out my feature in the Not Just Pixel podcast by Guo Chen.